[INTERVIEW] Moe Ghafari, Founder and CEO of Pointsgram

Right this moment, we have now the pleasure of interviewing Moe Ghafari, Co-founder and CEO of Pointsgram Canada. He shares with us what Pointsgram is about and what else they’re working. Thanks Moe for taking the time to reply our questions.

1) Please inform us about your self and your position with Pointsgram?

I’m Moe, the founder and CEO of Pointsgram. With over 20 years of expertise within the know-how sector and lively involvement in the local people, I’ve at all times contemplated: How can we infuse extra know-how into our native economic system to foster its progress and promote sustainability? After participating with over 100 native retailers and understanding their challenges, I’ve made it my mission to launch a tech-based firm with three main objectives: empower native companies to thrive, encourage customers to help native purchasing, and leverage knowledge insights and analytics to digitally remodel your entire sector. Moreover, drawing on my deep tech background, I additionally function the CTO of Pointsgram, whereas collaborating with proficient companions to handle different elements of the enterprise.

2) What’s Pointsgram about?

Pointsgram is a know-how startup with a mission to raise native purchasing experiences. Our cloud-based buyer engagement platform is innovatively designed to unite native companies and amplify the optimistic affect of community-based options. With Pointsgram, we collaborate with each native retailers and customers.

For native retailers, membership in our community grants entry to instruments similar to buyer rewards, supply administration, purchasing knowledge evaluation, and focused-targeted channels for engagement and promotion. Our instruments have elevated buyer loyalty, retention, and finally revenues for engaged retailers

For customers, we improve their native purchasing journey with incentives, provides, rewards, with an total money-saving method. They now have a rewarding journey the place they accumulate factors at any member store of the community, and redeem factors anyplace within the community as nicely, a real community-based program. Moreover, we commonly interact with the neighborhood to advertise Pointsgram and emphasize the significance of supporting native retailers, showcasing our community members. In actual fact, our in-person sales space in Mississauga has turn into a well-liked spot for beautiful neighborhood engagements in one of many main plazas.

3) What ought to Canadians particularly look out for together with your website?

When Canadians are on our user-friendly app, they not solely entry a various array of native provides from close by retailers but additionally contribute to a thriving native economic system. It’s a win-win situation: customers take pleasure in factors, rewards, and unique offers whereas supporting their neighborhood companies.

Our app rewards customers for his or her loyalty and engagement in varied methods. Whether or not it’s by means of purchasing at any member of our intensive community of native companies, inviting pals to hitch our neighborhood, or actively participating with our on-line content material and in-person occasions, customers have a number of avenues to build up rewards and unlock money-saving choices.

Along with these thrilling options, our customers are offered with an area purchasing map inside the app. This interactive map showcases a variety of purchasing choices spanning from meals and drinks to distinctive items, high-quality perfumes, important private care gadgets, tempting sweets, auto retailers, hair salons, and rather more, making their native purchasing expertise rewarding, handy, and satisfying

4) What are you engaged on going ahead?

We’re at all times striving to introduce new empowering instruments for each our retailers and customers. We consider within the energy of neighborhood, the place everybody shares the identical aim of supporting native companies and sustainability. As our community continues to develop, we’re targeted on offering retailers with worthwhile advertising insights to assist them make knowledgeable choices primarily based on knowledge. Moreover, we’re addressing key challenges confronted by these retailers, similar to discovering proficient people, enhancing their e-commerce capabilities, and increasing their neighborhood outreach efforts.

From the patron’s perspective, we’re dedicated to enhancing their expertise by including extra participating instruments. This contains providing extra rewards, offering entry to a wider vary of outlets inside our community, and serving to them get monetary savings by means of our unique provides and offers. By repeatedly bettering and increasing our platform, we goal to create a win-win scenario the place each retailers and customers profit from being a part of our neighborhood.

5) Do you will have any ideas?

Pointsgram originated from a transparent want: native retailers missing digital help and a big inhabitants eager on native purchasing but additionally in search of financial savings. With a vibrant & wholesome shopper tradition, the native purchasing market holds immense potential. Let’s collaborate to raise native purchasing to new heights.