Thousands and thousands of NHS workers and emergency staff are about to lose a preferred low cost at Asda – and it’s left many feeling let down.

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Asda has introduced that its partnership with the Blue Mild Card scheme is ending on twenty seventh Might 2025.
From thirteenth Might at 11am, Blue Mild Card members may not hyperlink their low cost to the Asda Rewards app. Then, from the top of the month, the deal will disappear altogether.
This transfer comes as a blow to these working in healthcare, emergency companies, social care, lecturers (who have been solely lately added to the scheme) and the armed forces, who’ve been utilizing the 5% again supply on chosen contemporary merchandise in-store.
With meals costs nonetheless excessive and lots of households feeling the pinch, shedding this small enhance could make a giant distinction.
What was the deal?
Blue Mild Card holders may hyperlink their account to the Asda Rewards app and get 5% again in Asda Kilos on sure contemporary merchandise. This included issues like meat, fruit and veg, dairy, bread and contemporary fish.
The cashback went into your Asda Rewards Cashpot, which you could possibly then use in your subsequent store.
However there have been limits. You may earn as much as £100 a day, and it didn’t embrace Simply Necessities, alcohol, on-line orders, or non-fresh merchandise.
And now it’s going.
When does the deal finish?
- 13 Might 2025 (11am) – you’ll be able to not hyperlink your Blue Mild Card to the Asda Rewards app
- 27 Might 2025 (11:59pm) – the deal ends fully. After this, no extra 5% cashback for Blue Mild Card customers
Why is it ending?
Asda hasn’t given a motive, and neither have Blue Mild Card.
The phrases have at all times stated the supply may be withdrawn at any time.
It’s price noting that different supermarkets do nonetheless supply some perks for key staff.
We’ve pulled collectively a full information to Blue Mild Card reductions which reveals the place you’ll be able to nonetheless save.
What are you able to do now?
- Expend your Asda Kilos – if you happen to’ve been incomes cashback, be sure to spend what’s in your Cashpot earlier than it will get forgotten
- Examine our full record of Blue Mild Card reductions – there are nonetheless financial savings available at locations like Iceland, New Look, Halfords and extra
- Signal as much as Asda Rewards anyway – whereas the Blue Mild supply is ending, the common app nonetheless has personalised provides, “missions” and rewards
Shedding this perk is irritating, particularly when each little helps.
However don’t let this be the top of your financial savings.
There are nonetheless loads of methods to get cash off your meals store and hold your spending in verify.
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