Real estate and rental marketing encompass various aspects such as advertising, branding, reputation management, and networking. As a landlord or investor, it is crucial to understand how to engage positively with reviews, leverage networking opportunities, and combine modern and traditional marketing strategies.
If you’re a busy landlord, you don’t need to develop a complex and expensive marketing plan. There are quick and easy rental real estate marketing ideas that can be implemented without breaking the bank.
Before seeking the help of real estate marketing companies or investing excessive time and money in marketing resources, consider these cost-effective strategies to highlight your business and vacancies.
Real Estate Marketing Ideas:
1. Rental Real Estate Advertising:
– Stay prepared by reviewing your listing and website well in advance, even before receiving a notice from a tenant. Utilize a reliable property management software that allows you to keep your listing up-to-date and easily syndicate it to rental listing websites.
– Consider a property management software with a built-in lead system to manage leads year-round and maintain a waitlist of interested prospective tenants.
– Ensure your listing complies with the Fair Housing Act and effectively highlights the property’s features and amenities.
2. Property Management Branding:
– Stand out from the crowd by creating unique visual branding elements such as personalized pictures, logos, or both. Avoid using stock photos or generic logos.
– Utilize your email signature as a branding tool by including your website, social media accounts, and logo.
– Choose a font and font size for your written material, including emails, that reflects your company’s persona and is easy to read.
3. Physical and Online Presence:
– Establish an online presence by creating a website. There are user-friendly website creation tools available, or you can seek assistance from platforms like Wix.com, Weebly.com, GoDaddy.com, EnomCentral.com, or Sites.Google.com.
– Maintain the appearance of your property to reflect your brand’s values and attract tenants, owners, and the community.
4. Reputation Management:
– Add your business to online listing pages such as Local.com, Yelp.com, Yellowpages.com, Bing local, and Google local.
– Create social media accounts on platforms like LinkedIn, Instagram, Twitter, Pinterest, and Facebook to engage with your audience and build a positive reputation.
– Respond to both positive and negative reviews with thoughtfulness and gratitude, showcasing your professionalism and commitment to customer satisfaction.
– Consider starting a blog, writing guest posts for other blogs, or becoming a guest speaker to further enhance your reputation.
5. Network to Build Your Rental Business:
– Network with other property managers and property management companies to establish lead-sharing partnerships.
– Connect with real estate agents and brokers who can refer potential tenants or owners to your business.
– Explore opportunities to volunteer in your community, answer questions on online forums, join relevant Facebook groups, comment on related blogs, or teach community classes.
6. Old School Real Estate Marketing Ideas:
– Place ads in local newspapers, order yard signs or banners, create flyers, and utilize community bulletin boards to reach a wider audience.
– Implement a referral program and offer incentives such as gift cards for successful referrals.
Remember, effective rental real estate marketing is all about connection and communication. By implementing these strategies, you can present yourself, your business, and your properties in the best possible light without investing excessive time or money.
