Fintech has evolved into a landscape of specialized micro-services, offering a range of financial solutions. However, one UK startup, Just Move In, has identified a gap in the market by focusing on home setup services. Recently, the company secured an $8 million Series A funding round led by Eos Ventures, a global insurtech VC, to expand its offerings.
With the strategic backing of Eos Ventures, Just Move In plans to venture into embedded financial services, simplifying processes like securing credit and insurance products. The company aims to process over 400,000 home moves in 2025.
Unlike comparison sites that create a fragmented and time-consuming experience for users, Just Move In provides a single point of entry for managing multiple services related to home setup. This streamlined approach sets it apart from competitors.
Apart from Eos Ventures, other participants in the funding round include Wayra, the innovation arm of Telefónica, and Second Century Ventures. Just Move In also continues to receive support from The FSE Group and angel investors such as Simon Rogerson and Chris Hulatt, founders of Octopus Group. The startup previously raised a £4 million seed round in 2022.
Just Move In collaborates with Openrent, the largest letting agency in the UK, as well as real estate agent Hamptons, Alto, and Anyvan to embed their services into its platform. By leveraging data from estate agents’ CRM systems, Just Move In simplifies the process of connecting various services, such as council tax, water, energy, broadband, and home insurance.
Co-founder Ross Nichols explains that users only need to provide their information once, and Just Move In takes care of setting up the necessary services. This not only saves customers a significant amount of time but also offers the convenience of a free service. Just Move In generates revenue through a similar model to price comparison sites.
Currently, Just Move In manages over 300,000 moves in the UK, accounting for nearly 10% of the market. The company has plans to expand its services to Europe in the future.
James Tootell, Partner at Eos Ventures, commends Just Move In for its innovative approach to combining home services with financial products, stating that it represents the future of consumer-focused fintech.
