In 2020, working from home became a necessity. Now, five years later, millions of people worldwide are still working from home full-time or a couple of days a week. Understandably, many commercial property owners have worried that this signals the end of office space rentals, when in fact the opposite is true.
Even for those who don’t work in a specific location, working from home isn’t for everyone. Many people can only thrive professionally when they have a dedicated workspace – one far away from the comforts and temptations of their own leisure spaces. In turn, shared workspaces have surged in popularity as more remote employees search for peaceful locations to focus on their tasks. So, how can you benefit from this trend as a commercial property owner?
In this article, we’ll discuss how you can create an in-demand shared workspace for your commercial property, from choosing the right commercial office furniture to optimising your digital marketing strategies.
Commercial office furniture
When selecting your office furniture, prioritise comfort and practicality. Ergonomic chairs and sit-stand desks will make your property’s workspace more desirable for long-term use – and therefore attract longer-lasting tenants. It’s important to design with flexibility and versatility in mind – modular furniture like couches or desks can serve your space should you choose to expand or scale back.
Layout considerations
The ideal shared workspace is divided into zones that respect people’s needs to focus independently, as well as to connect with one another. Opt for an open-plan design that allows for collaboration but also includes secluded spaces for focused work or virtual meetings. Equally important are rest areas for socialisation and break zones for enjoying coffee or lunch, designed to give your clientele much-needed opportunities for relaxation away from their desk.
Aesthetic appeal
Aim to balance your workspace aesthetically between a professional and inviting mood. Use natural light, greenery, and minimalist decor to create a peaceful, welcoming space free of distractions. Equally, you don’t want your workspace to feel so sterile and boring that it puts people off coming into the building. Use carefully considered artwork to develop thought-provoking and inspired mindsets.
Maximising efficiency & profitability within your workspace
Essential technology
Employees will expect your shared workspace to offer the same technological conveniences they have at home, if not better. High–speed internet, charging stations, and videoconferencing setups are absolutely essential offerings in your space. You should also consider incorporating energy-efficient smart lighting and climate control.
Flexible membership models
Offering daily, weekly, monthly, or annual membership options is a key strategy to accommodate the needs of freelancers and remote workers whose needs regularly vary. If you’re working with slightly larger teams, offering better rates for larger workspaces or longer tenancies is a great way to ensure loyalty. This flexibility allows people to choose the plan that best suits their work schedule and financial circumstances. Customisable plans can further enhance member retention by giving your clientele control over how they use the space.
Optimising space utilisation
Most employees seeking an office-style space work 9-5 jobs, so your property will mostly be used as a shared workspace for 40 hours per week. However, you can rent out the space during evenings or weekends to host professional workshops, conferences, or networking events. This will have twofold benefits: it will increase public awareness of your workspace, and boost your profit by making the most of less in-demand time slots.
Target the right audiences
To market your shared workspace effectively, you need to understand your target demographic. Remote and hybrid workers, entrepreneurs and freelancers are among those most likely to join your shared workspace. New startups with small teams will also often use shared workspaces instead of renting or purchasing a permanent office to lower their costs as they grow. Your space may also appeal to corporate clients with a global presence looking for satellite offices or temporary set-ups. Make sure to target each of these groups in your marketing materials.
Employ digital marketing strategies
Seek out SEO specialists who can optimise your online presence when people look up local shared workplaces online. Ensure your website is user-friendly, with easy access to booking links, information about amenities, and clear pricing packages.
Networking events & partnerships
Word of mouth is still one of the most powerful ways to advertise your business. Attend local networking events to meet and mingle with your target customers. This will engage potential clients and also teach you more about what workers are looking for from a shared workspace, allowing you to meet their needs more effectively. Additionally, you could partner with local businesses to offer exclusive discounts for hybrid or work-from-home employees, especially if they’re contributing to the local economy.
Whether you’re a longtime office owner or a first-time commercial property investor, creating an in-demand shared workspace in your property can be an excellent way to attract tenants and boost profitability. In summary, you should:
- Design a functional and attractive shared workspace, ensuring the layout is appropriate for focused work, friendly collaboration, and deserved rest.
- Fit the space with comfortable, ergonomic office furniture that is both versatile and appealing.
- Maximise efficiency through energy-efficient technology, flexible membership models, and thoughtful space utilisation.
- Target the right clientele with a strategic digital marketing plan and professional networking.
By following these tips, you can create an in-demand workspace that is a profitable commercial property and a hub for innovation and productivity.
