Aprilynne Alter, a successful YouTube creator, was able to increase her subscriber count by 12 times in just 30 days. In this article, we will explore how she achieved this impressive growth and provide actionable steps that you can use to boost your own subscribers and grow your YouTube channel.
YouTube is the second-largest search engine in the world and the top streaming platform. With hundreds of millions of creators on the platform, competition is fierce. However, the potential for success is undeniable. YouTube has 4.95 billion monthly active users, far surpassing Netflix’s 40 million. Additionally, YouTube boasts over 61 million creators and offers one of the best creator programs in the world, along with a wealth of free resources. By investing time and energy into YouTube, you can unlock incredible opportunities for yourself and your business.
Aprilynne’s success story is particularly inspiring because she achieved significant subscriber growth without a background in media or video production. In fact, she previously worked in finance and had a challenging experience with her first YouTube channel. Despite these obstacles, Aprilynne’s careful research and study of successful YouTube creators paid off. Out of her 24 videos, four have over 200K views, and one has over 800K views.
So, what did Aprilynne do differently with her second YouTube channel? Let’s dive into her four-step process for YouTube subscriber growth:
1. Start with the packaging: Packaging refers to the idea, title, and thumbnail of your video. Aprilynne emphasizes that these elements are crucial for attracting viewers. Spend time crafting a compelling idea and creating an eye-catching title and thumbnail that accurately represent your video’s content.
2. Focus on the intro: The first five seconds of your video are crucial for capturing viewers’ attention and convincing them to continue watching. Make sure your intro aligns with your packaging and clearly communicates what your video is about. Keep the intro length short, typically between ten to forty-five seconds.
3. Pay attention to your entire audience: While your subscribers are important, don’t neglect casual viewers who may not be familiar with your channel. Design your videos to appeal to both your core audience and new viewers. This will help you reach a wider audience and attract more subscribers.
4. Preplan like a boss: Instead of scripting and then shooting, Aprilynne recommends annotating your videos after scripting. This allows for more flexibility and creativity during the filming and editing process. Plan out each scene, shot, and visual element before filming to ensure a smooth production process.
If you’re interested in diving deeper into YouTube growth, consider enrolling in the YouTube From Scratch course, created by Aprilynne’s friend and videographer Caleb Wojcik, in collaboration with the Smart Passive Income team. This course offers valuable insights and strategies based on their collective experience of growing YouTube channels with over 200 million views and a million subscribers.
In conclusion, Aprilynne’s success story demonstrates that with careful research, strategic planning, and attention to detail, significant subscriber growth on YouTube is achievable. By implementing her four-step process, you can increase your subscribers and grow your YouTube channel. Remember to invest time and energy into packaging, focus on creating a captivating intro, cater to your entire audience, and preplan your videos for a smoother production process.
